Privacy Policy
Last updated: 12.11.2026.
Contents
- Controller
- What data we process and why
- Registrations in Fienta and campaign measurement
- Processors and data transfers
- Retention
- Your rights
- Cookie policy
- Changes
1. Controller
Predictive Labs OÜ
Registry code: 12061679
VAT number: EE103032247
Address: Rävala pst 6, Kesklinna linnaosa, 10143 Tallinn, Harju County, Estonia
E-mail: info@minutehisaru.ee
This policy applies to the website minutehisaru.ee (also available at aioskused.ee), its newsletter and the notices about the free AI workshops and webinars we organise.
2. What data we process and why
| Purpose | Data | Legal basis (GDPR Art. 6) |
|---|---|---|
| Notices about free workshops and webinars (newsletter) | e-mail address, time and text of consent, referral code (e.g. a marketer link) | consent (Art. 6(1)(a)) |
| Notice e-mails to companies at their public business-register contact address | company e-mail address, company name, county | legitimate interest (f); every e-mail has an unsubscribe link |
| Registration for and attendance at workshops | name, e-mail, other data from the Fienta registration form | performance of a contract / legitimate interest (b, f) |
| Photos and videos of workshops | image | consent (a); identifiable photos are not published without consent |
| Feedback and outcome summaries | anonymous or pseudonymous feedback; quotes only with consent | legitimate interest / consent |
| Website operation and security | server logs (IP address, browser, time) | legitimate interest (f) |
| Measuring campaign effectiveness (aggregate figures) | see section 3 | legitimate interest (f) |
| Visit statistics (Google Analytics 4) | cookie IDs, page views, device, approximate location | consent (a) — see section 7 |
Newsletter sign-up uses double opt-in: we send a confirmation e-mail and only send notices after you confirm. Every e-mail contains an unsubscribe link.
3. Registrations in Fienta and campaign measurement
Registration for workshops takes place on the ticketing platform Fienta (fienta.com). As the organiser we receive the order data from Fienta (order time, workshop, number of tickets, buyer e-mail) and its marketing report (referring website and UTM tags, e.g. "utm_source=email").
To learn which notices and channels work, we measure results as aggregate figures only (e.g. "N recipients of wave 3 registered", "N tickets came from the Facebook ad"). To do this:
- we store only a keyed hash of the buyer's e-mail address (a pseudonym from which the address cannot be recovered) and compare it with the hashes of the recipients of our e-mails;
- we store the order ID, workshop, number of tickets, time, referrer and UTM tags; phone numbers, ticket codes and the raw export file are not stored;
- links from minutehisaru.ee to Fienta carry a random click ID (
aio_cid) and campaign tags; - we count cookie-banner choices (shown / accepted / rejected) without personal data, cookies or IP addresses.
The legal basis is our legitimate interest (GDPR Art. 6(1)(f)) in measuring the results of our own marketing. We draw no conclusions about individuals and do not profile. You can object at info@minutehisaru.ee.
4. Processors and data transfers
- Fienta — registration and tickets; Fienta's processing is also governed by Fienta's privacy policy.
- Postmark (ActiveCampaign LLC) — sending e-mails.
- Google (Google Analytics 4, Google Tag Manager) — visit statistics, only with consent.
- Hosting and server provider (EU).
- We share data with workshop co-organisers and funders only in aggregate or anonymous form, unless the law requires otherwise.
If data is transferred outside the European Economic Area, we use GDPR safeguards (e.g. the EU–US Data Privacy Framework or the European Commission's standard contractual clauses).
5. Retention
- Newsletter data: until consent is withdrawn; unconfirmed sign-ups are deleted within 30 days.
- Registration data: up to 3 years after the workshop for reporting and funder requirements, unless the law requires longer.
- Campaign-measurement hashes and aggregate data: up to 3 years.
- Photos: until consent is withdrawn.
- Server logs: up to 90 days.
- Cookie lifetimes: see section 7.
6. Your rights
You have the right to request access to your data, rectification, erasure, restriction of processing and data portability, and to object. You can withdraw consent at any time (e.g. with the link at the end of an e-mail, via "Cookie settings" in the footer or by writing to info@minutehisaru.ee). You can lodge a complaint with the Estonian Data Protection Inspectorate (www.aki.ee).
7. Cookie policy
What are cookies? Cookies are small text files that a website stores in your browser. The browser's local storage (localStorage) works in a similar way. Strictly necessary cookies are needed for the site to work; analytics and marketing cookies help us understand how the site is used and how campaigns perform.
Consent and withdrawal. On your first visit we ask for your consent to cookies. Analytics and marketing cookies are off by default; they are switched on only if you choose "Accept all" or enable them in "Settings". You can change or withdraw your choice at any time via "Cookie settings" in the footer; on withdrawal we delete the Google Analytics and advertising cookies. Your choice is kept for 6 months, after which we ask again. We apply consent through Google Consent Mode v2: before consent, Google tags store no analytics or advertising cookies.
Legal basis: strictly necessary cookies — legitimate interest (GDPR Art. 6(1)(f)) and the Estonian Electronic Communications Act; analytics and marketing — consent (Art. 6(1)(a)).
| Cookie | Type | Provider | Purpose | Lifetime |
|---|---|---|---|---|
session_ |
strictly necessary | minutehisaru.ee | login session | end of browser session / until logout |
aio_lang |
strictly necessary | minutehisaru.ee | chosen language (ET/EN/RU) | 1 year |
aio_consent |
strictly necessary | minutehisaru.ee | your cookie choice | 6 months |
aio_ref (localStorage) |
strictly necessary | minutehisaru.ee | marketer referral code, to link a registration to a campaign | until deleted |
aio_ft (localStorage) |
analytics (with consent) | minutehisaru.ee | source of your first visit (utm_source / ref), to tag the Fienta click with the right channel | until deleted |
_ga |
analytics (with consent) | Google Analytics 4 | distinguishing visitors in statistics | 2 years |
_ga_HMDDXB03XW |
analytics (with consent) | Google Analytics 4 | session state | 2 years |
_gcl_au, _gcl_* |
marketing (with consent) | Google (Ads / conversions) | measuring ads and conversions | 90 days |
Google as processor. Analytics and marketing run through Google Tag Manager (GTM-THH4BBLC); Google Ireland Ltd / Google LLC is our processor and data may be transferred to the USA under the EU–US Data Privacy Framework. Fienta's own cookies and privacy policy apply on the Fienta registration page.
8. Changes
We may update this policy. The current version, with its update date, is always on this page.